EOC WEEK 8: Mission statement

Our Mission at Smooth Vodka Company is to give our customers the best quality vodka of their choice. We want our customers to really feel they made a long lasting relationship with our vodka company. We want our consumers to feel that we took the time and effort to get to know what they want out of a great beverage. We want our consumers to have a great experience with our vodka. But Smooth Vodka Company doesn’t want to just make great experiences; we want to help all our consumers make lasting memories with the ones they know and love. What matters to our company most are the consumers who want to just be stress free and in a place they feel comfortable in, and with Smooth RainDrop Vodka we get you through your ups and downs. We don’t need you to rely on us we want you to trust in us.
“State Your Business; Too Many Mission Statements Are Loaded with Fatheaded Jargon. Play It Straight,” “A Good Mission Statement Can Lead a Business,” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT References Page R2
 I know other vodkas made you ask whether or not to believe their vodka had the best quality, but I’m here to tell you that you won’t have to question the quality of our Smooth Rain Drop Vodka because we refuse to let you down on real quality vodka. So stop questioning and start believing because we are here to ease your worries and make you realize there truly are better things in life then settling for less. We know and understand the needs of our consumers; you want something smooth, blends well with other drinks and no hassles to deal with when it comes to quality. Please make our workers here at Smooth Vodka Company your first choice and your only choice. Experience the real power of greatness with Smooth RainDrop Vodka. Please drink and party responsibly. Always remember the sky is the limit."Guided by the company’s mission statement and objectives, management now must plan its business portfolio—the collection of businesses and products that make up the company." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT 2 Page 42

FINAL PROJECT: CREATIVE CONTENT

My creative content for my project is going to be a commercial. I have never filmed anything like that before so this will be very interesting to see when its all done. I will use a model and a self generated alcohol bottle. The commercial will be approximately 30 seconds long and also using my own pinnacle studios software I will use the graphics and special effects I have access to, so I can provide a decent vodka commercial. using a low budget to make the commercial I will try to grab peoples  attention and delight them in to purchasing my product. I have made my titles, subtitles and audio is being used off of iTunes. I will be using the song "Don't You Worry Child" by "Swedish House Mafia", to provide a sense of promoting the product.
                       My product will also have a Futuristic rain drop to signify the product I'm marketing. The rain drop cover to the product gives it that special branding, so people recognize the content inside. I will have a narrator to give that sense of comfort to the consumers of our product. I want my consumers to view my commercial and say to themselves "I really need to try that vodka".
I have designed and crafted my own label, and titles for the product. But i did all of this with the consumers in mind, i surveyed random consumers of alcoholic drinks and got their point of view on a product they would want to try, and what they like about liquor commercials. They just want a commercial that gets to the point without all the added things in them.

FINAL PROJECT: Implementation, Evaluation, Control

Our hard workers at Smooth Vodka Company will implement every aspect of the consumers needs. As well as every tool and connection we have with our partners in bottling and manufacturing to keep that same quality and outlook on our product. Our company will stay in constant evaluation of our product and make changes were they are needed to provide great customer service."Customers see themselves as buying value or solutions to their problems. And customers are interested in more than just the price; they are interested in the total costs of obtaining, using, and disposing of a product."Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  CHPT 2 Page 54."   Our company will have control of all feedback from our consumers and help keep their wants and demands in mind. During these phases of customer and product evaluation we will also launch new flavors and provide great mixing tips; so our consumers dont have to be lost with what blends and tastes good with our product. "Market planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. A detailed marketing plan is needed for each business, product, or brand.""Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  CHPT 2 Page 54."  
 

FINAL PROJECT: Price

The pricing of our product is $28.99, our product is affordable and worth every penny to purchase. Some people will ask why is something so good in quality and taste priced in that range for consumers. Because our company believes everyone should be able to enjoy the experience of Smooth RainDrop Vodka without the thought of price tags on their mind.  " If the company faces competition, its demand at different prices will depend on whether competitors’ prices stay constant or change with the company’s own prices."Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chpt 9 Page 283." Our competitors will never set our prices for our consumers, because our company has no time listening to competition. We dedicate all our time and money on the quality our consumers want out of vodka without fear. Regardless of where you live or the situation you maybe in our product is always affordable for our consumers.  "Economic conditions can have a strong impact on the firm’s pricing strategies. Economic factors such as a boom or recession, inflation, and interest rates affect pricing decisions because they affect consumer spending, consumer perceptions of the product’s price and value, and the company’s costs of producing and selling a product.""Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Chpt 9 Page 283."

FINAL PROJECT: Promotion

The number one promotion of my product would be through TV commercials, radio advertisements and social media. As a secondary way of promotion I would have flyers given out to people at the major night clubs in that city and also through direct mail to enhance the promotion of my product. I also would have brand ambassadors advertise to the college population and tell them the top places to purchase my vodka.  I would have some of the night clubs promote my vodka through the first drink is free if they choose my vodka. "Sales promotion includes a wide variety of promotion tools designed to stimulate earlier or stronger market response. Short-term incentives to encourage the purchase or sale of a product or service."Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  CHPT 13 Page 431."   With the mix or blend of their choose, so it gives them a chance to at least sample and judge my product for themselves. Through that type of promotion it puts the thought of a good quality vodka at decent prices for the person who just wants to have a good time with a great product. I will also have discounts at some markets as well as coupons available for the first month that the product is out in stores. "The company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering"Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT 1 Page 31.For social media our company will sponsor "Lil Wayne's" next up and coming music tour and sign a contract for six months if he mentions to his fans and viewers about Smooth RainDrop Vodka. We say six months because we want "Lil Wayne" not to feel trapped or under pressure, because we want to keep a positive relationship with him for future endeavors "Today, in the average consumer packaged-goods company, sales promotion accounts for 74 percent of all marketing expenditures. Several factors have contributed to the rapid growth of sales promotion, particularly in consumer markets." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  CHPT 13 Page 431."  

FINAL PROJECT: Distribution

The distribution of Smooth RainDrop Vodka is as follows. The vineyards in Naples, Italy produce the distillation and blend which are then bottled by our bottling company in Venice. Who specialize in glass manufacturing and product labeling. After the product is bottled the bottles are carefully loaded in secure and highly stable crates, were they are taken to the champagne docking harbor. Then after they are securely fastened in shipping containers so they don’t get damaged, the product is transported to the Miami docking harbor and inspected once more."Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away. Instead, they develop a planned market rollout over time." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  CHPT 8 Page 252 There at the harbor the crates are divided and distributed to our five distribution warehouses. Through our warehouses the vodka is then separated and shipped through commercial trucking to various liquor stores, night clubs and bars. After all that traveling and hard work Smooth RainDrop Vodka is then sold, opened, poured and enjoyed by our consumers around the United States. And that my friends is how our extremely great quality vodka finds its way into your home and in to your life. "Some companies, however, may quickly introduce new models into the full national market. Companies with international distribution systems may introduce new products through swift global rollouts." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  CHPT 8 Page 252

FINAL PROJECT: Product

Why Choose Smooth RainDrop Vodka?


     Our Product is made from the top quality grapes in the world, specifically picked by our vineyards in Naples, Italy. The usage of our fine grapes adds a rare quality to the vodka experience. Most vodka is made from natural sources of fermentable starches and sugars. Our product uses vapor-distillation which preserves the freshness and extracts more flavors, giving you that smooth taste you love so much. The cold storage process and cold maceration gives us the technique to further preserve the great taste of Smooth RainDrop Vodka. We distill our vodka six times then our top quality grapes are then blended with our vodka and distilled an additional four times which creates a very smooth texture. "At many companies, new-product development is a cautious, step-by-step affair that might take a year or two to unfold." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT 8 Page 243 The Fermentation process lasts three weeks that will ensure our best possible flavor that gives you that amazingly smooth texture.  Unlike other vodkas, it doesn’t contain any added sugar, our all natural product is made pure specifically for our customers.
                  Smooth RainDrop Vodka is bottle in a dark blue bottle with a teal color rain drop. Our product is very good and blends extremely well with other drinks. As you see on the picture to the left, our process and determination to Smooth RainDrop Vodka is a very careful, calculated and experimental process. Through our specialized method of distillation people will really be able to appreciate the quality of our product.
"The nimble innovator implements major new services in less time than it takes competitors to refine and approve an initial idea." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT 8 Page 243

 

"Vapor-distilled"

FINAL PROJECT: Target Marketing Strategy

My target marketing strategy for age group is 21-28 years of age. The reasons behind those ages are due to the fact that those ages are the majority group that goes to clubs and college. My product Smooth RainDrop Vodka is affordable for my customers. "Today’s marketing is all about creating customer value and building profitable customer relationships. It starts with understanding consumer needs and wants, deciding which target markets the organization can serve best"Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT Preface Page xxii I want all my customers to be able to enjoy my product without the thought of my product breaking the bank. When people go to the store to purchase my vodka I want my product to be one of their options. "Outlines the broad marketing logic by which the business unit hopes to create customer value and relationships and the specifics of target markets, positioning, and marketing expenditure levels.""Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Table 2.2 Contents of a Marketing Plan Page 55." I can relate to people who just want to go to the store and get a liquor that is quick to grab, not too much to purchase and can blend well with any other drink. Most consumers in that age group drink mixed alcoholic beverages, were as the older consumers focus on scotch and bourbon.  My targeted group for marketing to will have a variety of people trying it or sampling it and sometimes even telling the people they know about my product in positive terms. "In positioning its product, the company first identifies possible customer value differences that provide competitive advantages upon which to build the position. The company can offer greater customer value either by charging lower prices than competitors, or by offering more benefits to justify higher prices." "Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  Page 52."

FINAL PROJECT: Situation or SWOT Analysis

Our S.W.O.T Analysis for our product is Strengths; our strengths for our production of Vodka is the fact that we have a close relationship to our bottlers and our vineyards in Naples, Italy. Our Product Weaknesses are the delay of some of the cargo ships when ready to be shipped to our docking yard. This can create some issues with our consumers who like the product but in some instances can be scarce to find in stores. Our products external opportunities are the number of entertainment icons and sports industries we can promote our product to over time and recognition of our product. "The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats. Marketing analysis provides inputs to each of the other marketing management functions." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  CHPT 2 Page 55."The threat of our product is the competition that arises in the midst of promoting our product to the consumers. Also getting celebrities and being able to sponsor so we can get our product shown to the general public. Over all reviewing our pros and cons we definitely out weighing the bad with Smooth RainDrop Vodka.  Our company is very confident that this up and coming product will intrigue the minds of our consumers and the product will literally promote itself. We have taken all precautions to not just think it will do great but know that it will be a big hit in delighting people. "The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  CHPT 2 Page 55."

FINAL PROJECT: Objectives

Our company objective for the product produced is for everyone to experience greatness at its best. We want our consumers to be happy with their purchase without that feeling of regret. After our product is distributed around the United States, we want to expand our marketing throughout the world first starting with Italy then expanding to mostly European countries."At the corporate level, the company starts the strategic planning process by defining its overall purpose and mission. This mission is then turned into detailed supporting objectives that guide the whole company." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT 2 Page 39 Finally after all the long days of promoting and sponsoring for our product we will introduce flavors to our consumers. That will allow an even greater expansion of our product with more opportunities of marketing and promoting Smooth RainDrop Vodka. We hope to catch the attention of every consumer of alcoholic beverages and putting that option in their minds, that there is a better vodka. "Overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living. Marketing strategies and programs must be developed to support these marketing objectives."Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT 2 Page 43

   

 

 

 

FINAL PROJECT: Business Mission Statement

Our Mission at Smooth Vodka Company is to give our customers the best quality vodka of their choice. We want our customers to really feel they made a long lasting relationship with our vodka company. We want our consumers to feel that we took the time and effort to get to know what they want out of a great beverage. We want our consumers to have a great experience with our vodka. But Smooth Vodka Company doesn’t want to just make great experiences; we want to help all our consumers make lasting memories with the ones they know and love. What matters to our company most are the consumers who want to just be stress free and in a place they feel comfortable in, and with Smooth RainDrop Vodka we get you through your ups and downs. We don’t need you to rely on us we want you to trust in us.
“State Your Business; Too Many Mission Statements Are Loaded with Fatheaded Jargon. Play It Straight,” “A Good Mission Statement Can Lead a Business,” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT References Page R2
 I know other vodkas made you ask whether or not to believe their vodka had the best quality, but I’m here to tell you that you won’t have to question the quality of our Smooth Rain Drop Vodka because we refuse to let you down on real quality vodka. So stop questioning and start believing because we are here to ease your worries and make you realize there truly are better things in life then settling for less. We know and understand the needs of our consumers; you want something smooth, blends well with other drinks and no hassles to deal with when it comes to quality. Please make our workers here at Smooth Vodka Company your first choice and your only choice. Experience the real power of greatness with Smooth RainDrop Vodka. Please drink and party responsibly. Always remember the sky is the limit."Guided by the company’s mission statement and objectives, management now must plan its business portfolio—the collection of businesses and products that make up the company." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT 2 Page 42

FINAL PROJECT: Pitch

My new product for vodka is “Smooth Rain Drop Vodka, It is distilled three times through vapor distilled water. My branding would be aimed at night clubs and the entertainment industry. The bottle would be dark blue with a futuristic rain drop sign on the label. My product would also be 80 proof alcohol, and can also be mixed very well with fruit flavors.  My product is very smooth and not a harsh alcoholic beverage. The hardest part of marketing this product is the fact that there are so many different types of vodka and people usually are skeptic to try new up and coming products. 

                  I believe the best way to market this product is through brand ambassadors as well as celebrity icons. Because they are the most influential to the general public. A lot of people are what I call “see’rs and doers” if they see that someone they know or someone they idolize doing it then its ok for them. Of course ads and commercials would help get the word of this product out to the public. I would also target Facebook for brand ambassadors, because technology is truly the only way to get the product viewed nowadays.

                   My pitch for smooth rain drop vodka would be: "Imagine yourself floating calmly in the clouds, others believe that'll never happen; But not you because with smooth rain drop vodka your already floating to your destination. Smooth rain drop vodka is vapor distilled and blended  with the finest grapes on earth the clouds. Just remember the sky is the limit." I pictured in my mind what alcohol is used for socially and most people just want to fly away somewhere nice and forget all their worries. So I came up with the pitch to train consumers’ minds onto their own paradise in the sky.

Week 6 EOC: Social Networks and Job Hunting

Brand ambassadors play an important role in marketing as do many other marketing jobs. They come up with influential methods to consumers through their own loyalty to a certain brand like (Sony, Microsoft and other brand companies). They are pick specifically through marketers by online networking, and are closely examined by the marketers. It’s just like how some people are always talking about how great Microsoft products are to friends, family and even to strangers. The people who consistently tell how great a company’s products are chosen to be brand ambassadors by marketers were they receive advanced training and experience in the product they love so much. “But these days, thanks to modern technology, armed with little more than a video camera, laptop, and a cell phone, anyone can spread the word about products and brand experiences to thousands, even millions, of other consumers.” Marketing at work 5.1 Brand Ambassadors: Employing Real Customers to get out the Word on Chapter 5     Understanding Consumer and Business Buyer Behavior.  (Page 15 of 59 — printed page 143)                  The consumers who get training are armed with the knowledge of being a brand ambassador. The marketers target colleges for potential brand ambassadors do to the constant follow of future consumers. Facebook as made it that much greater to get the word of a brand out to the general populace. They also check on Facebook for brand ambassadors, they analyze their pages on items they write about and determine whether or not to approach that consumer for training.  “Brand ambassador programs leverage the power of peer-to-peer communication. Consumers hear about products and brand experiences from others just like themselves—people they trust—rather than from commercial marketing sources.” Marketing at work 5.1 Brand Ambassadors: Employing Real Customers to get out the Word on Chapter 5     Understanding Consumer and Business Buyer Behavior.  (Page 15 of 59 — printed page 143)

EOC WEEK 5: Me Times 3

The way this hat with second infantry division defines me, is the fact that I had some of my worst and some of my best moments while serving with that unit in the active army. This hat allows people to know that I am a veteran of the U.S Army, and what one of the units I served with while in the military. I bought this hat because I still have a lot of friends that still serve under this unit and the ones who have died in this unit. In my own little way it’s me showing them I have not forgotten them and the things they have accomplished. Even when I was younger I use to take my moms’ camera and make little home movies with it, to this day I have admired the artistry of motion pictures. I aspire to be a great director one day and hopefully inspire those who have the same dream to pursue their goals. When people see me walking around with my camera they usually approach me and ask if I’m filming anything for a video. I wish I could say yes but I haven’t been able to approach that goal yet, but I haven’t stop chasing my goals yet. I wear my dad’s dog tags all the time because before I was born he served in the army too. Sometimes people ask me if they are mine but I let them know they are my dad’s. My dad didn’t die in the military but I never had the chance to meet him because he died in a car accident when I was three years old. So in my own way I’m trying to let him know that his son will always try to be great, so I can get my family out of the situation there in and place them in happier times.
   

 


WEEK 4 EOC: Business to Business VS. Consumer Marketing

My perspective of Business to Business VS. Consumer Marketing is that consumer marketing would bring more revenue than business to business. Because without consumers period there would be no marketing, with everyday consumers you can conduct multiple surveys, reviews and more. That will allow you to better manufacture and market your product. I believe business to business marketing would come when your company builds a good public approval first. Consumer’s make up the biggest buyers in a company. "When you start developing your business plan, it's important to identify yourself as either a business to business or business to consumer company. This detail guides your entire proposal, from the type of products you'll offer to your marketing plan. These two types of operations have basic differences and similarities."Read more: Business to Business Vs. Business to Consumer | eHow.com http://www.ehow.com/info_7769133_business-business-vs-business-consumer.html#ixzz2DMkjmpjS The only companies that I can see that need business to business marketing is the ones who specifically make their products for businesses. Such as advertisement companies and production agencies, these companies survive off of businesses.  But there is not allot of business to business companies that I can think of, only those that advertise to people who are starting a small business or already have a business.  For instance the pharmaceutical companies only survive off of consumers. If the pharmaceutical companies made a cure for every disease and virus in the world they would be out of business and have no consumers, but if they make their medicines to slowly cure consumers than they make more profit off the consumers of their products."Business to consumer transactions, also called B2C for short, involve relations directly between a company and the end user of the company's products or services. An end user is a person who buys a product for consumption, not reselling purposes."
Read more: Business to Business Vs. Business to Consumer | eHow.com http://www.ehow.com/info_7769133_business-business-vs-business-consumer.html#ixzz2DMlFV0aT So when it comes to Business to Business VS. Consumer Marketing, personally I believe consumer marketing is highly needed for all of these companies to survive.  Marketing your products to consumers is key to having a healthy company, because through consumers you can better all their needs and yours, consider it as free advice through the very people you are trying to connect with as a business marketer. But don’t get me wrong for I know that marketing to businesses are just as important to your company as well, because without the other businesses you wouldn’t have your product."A business to business, or B2B, deal occurs between two commercial entities. One common B2B transaction is when a company orders goods from a supplier or wholesaler." Read more: Business to Business Vs. Business to Consumer | eHow.com http://www.ehow.com/info_7769133_business-business-vs-business-consumer.html#ixzz2DMle2vPz

WEEK 4 BOC: Theres An App For That

If I made an app, I would make it for life expectancy/ future health problems. Were you can check through genetic history and future circumstances your life expectancy. I know at first people would be afraid, but in a true sense people really do want to know about how they will come to pass. Some people don't want to know, but a majority of people want to put their mind at ease on how long they have left in this life, or what health issue they may have in the future through testing of their blood. It would act just like a diabetes test. But It would give an estimated time line of when that event is going to happen in their life. In a way that type of app would allow you to plan ahead and prepare if not try and prevent that health issue from happening to them. It would also be cheaper than going to the doctors and getting all of those tests done to find out your health issue. People always want to know things prior to that specific event happening in their lives, because sometimes the future can be so scary to them. But everyone wants to know, no matter how terrible the issue may be people feel at ease to be able to expect the unexpected. I wouldn’t doubt that some people who deal with those types of technology, have thought of the possibilities of a technology that could do exactly what I have written in this blog. I can only hope that this app would be used the right way and not a way of prejudice against people, but as a tool to help somebody with their individual self. People have a certain curse on using things that are meant for good an flipping it to benefit the bad.

Week 3 EOC: Making Money for Good

"GIVE A HAND,FOR HOME'S"

McDonald's has been encouraging it's customer's to donate to their charity for almost 40 years. I chose this charity because a lot of people see McDonald's as a corporation that doesn't give back to it's customer's. But their charity help's people with a very tough decision, especially as a parent. They provide a home for families that have a child in a hospital far away from their own home. It allows a parent to relax during a hard period in their life. McDonald's number one goal is to keep parents close to their child while their child is ill or injured. "The mission of Ronald McDonald House Charities (RMHC) is to create, find and support programs that directly improve the health and well being of children." When I was in the U.S Army every year they made us look over hundreds of charities and chose as many as we wanted to donate to, at first I was surprised that they forced us to donate but it all made sense when I truly thought of why we donated. We are soldiers and our mission was to always put civilians lives' above our own. Even though a lot of fresh soldiers didn't think it was fair, they were missing the point of serving their country. I seen a lot of children who needed treatment but they could only be treated in certain parts of the country. And thanks to donors like McDonald's people are allowed to take some stress off their minds and focus on the reason they are there.  "At Ronald McDonald House Charities, we owe our continued success to the tireless work of volunteers and the countless contributions from our donors. Because of you, we’ve been helping improve the lives of children and their families for 38 years." When you really add up all the costs to take care of someone who is sick it is a huge amount of money for the treatment alone, but then you add the cost's to live in that location it almost seems impossible to be able to pay that off. Myself as a parent I know in my heart that if my child was to ever be so sick to wind up in a hospital far away from home, I would give anything to be there to help my child through their struggle. Even if it caused me to be homeless, and broken in society, but with places that donate to charities like this one it would give me a chance to stay stable and not worry about that kind of issue. "Many families travel far from home to get treatment for their seriously ill or injured children. Often, it can be a long time to be away from home, or to divide a family. And, for children facing a serious medical crisis, nothing seems scarier than not having their mom and dad close by for love and support."http://rmhc.org/


Week 3 EOC: My Demographics

As a person born to millennials generation I do feel that my generation is electronically proficient however, as more technology continues to appear the next generation will be more proficient then us. Our generation is very fluent and comfortable with digital technology. As an internet user myself I have never felt the need for being a part of the social networking though, because I see a lot of negativity coming out of social networking. All of my grandparents were born in the baby boom generation. I also am a frequent user of the World Wide Web, I do find the uses in the internet and I see the benefits in its uses. “The 83 million children of the baby boomers, born between 1977 and 2000. 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging.” Armstrong & Kotler (2011). Marketing: An Introduction, 10^th Ed. Prentice Hall Publishing Page 72 & Page 73  I feel that my generation has been able to grasp all the concepts of technology but I know that the generation above us and passed them will be very proficient with all the technologies of the future. Because of the huge changes in todays world, I have witnessed how my generation has asked the children in the next generation how something works.” 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks.” Armstrong & Kotler (2011). Marketing: An Introduction, 10^th Ed. Prentice Hall Publishing Page 72 & Page 73 My generation makes up quite a bit of the marketing revenue for businesses. But as history has taught all of us life can change at the turn of a dime, so to conclude my work I am looking forward to seeing what the future holds for technology in general. “With a total purchasing power of more than $733 billion, millennials make up a huge and attractive market.One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology.”  Armstrong & Kotler (2011). Marketing: An Introduction, 10^th Ed. Prentice Hall Publishing Page 72 & Page 73

Week 2 EOC: Boston Consulting Group - Video Games

Mobile devices are better than at home gaming console's especially for laptop, ipad, kindle, etc. users because they are cheaper and less of a hassle to worry about. Most mobile device games, "now that technology has come so far", online gaming is starting to be in high demand. The video gaming industry on consoles games has raised the prices of those products dramatically, were as Mobile Devices generally cost half the dollar amount of their sister product. “Sales of video games themselves, excluding PC titles, fell 25 percent to $432.6 million. Sales of hardware such as Microsoft's Xbox 360 fell 37 percent to $187.3 million. Sales of accessories, meanwhile, grew 5 percent to $135.6" million.http://news.yahoo.com/us-video-game-sales-drop-25-percent-october-000130390.html 
Whereas the home console systems are slowly starting to fall off the market, because no one wants to feel like they have to be in front of the television to play games. With the mobile device you can play games anywhere you see fit. Some game designers have even begun to focus more on mobile device games, then CD ROM gaming (XBOX360, PS3, WII, ETC.) Consumers want faster and less time consuming games nowadays, But there still is people who feel strongly about the home console systems for game. “There is nothing wrong with simple games; in fact, I believe that the simple games such as Angry Birds, Osmos, and Flick Gulf are the best games for a phone platform. They are easy to play have great graphics and require little time when you are on the go. These simple games to me are the limit of what phones are capable of doing and not according to processing power, but rather to playability."http://androidandme.com/thread/will-phones-ever-become-primary-gaming-consoles/
Although all mobile devices have a little further to go to surpass home game consoles, the mobile industry is still working on better improvements  for their system, it still has a huge advantage over the other gaming industries. Myself as a consumer of gaming merchandise, i believe by the year 2020 everything will be connected to some form of a mobile system. And with all the improvements already those changes to life are happening very rapidly. "In the past three years, we have gone from a smattering of mobile statistics to an abundance of useful information. But there's still a long way to go, there are still huge gaps in our knowledge, some countries enjoy a proliferation of data sources, while others have little or none; and the quality of statistics varies incredibly. As telecoms regulators and industry associations start to collect and share meaningful data, things will only get better."http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

Week 1 EOC: My Voice

 Film-making to me is taking an idea of a character or a storyline and bring it to life on a motion picture, even when I was younger I knew I wanted to be a director. I would always have a camera in my hands and have my brothers and sister act out scenes from movies. I still go to the movies and start to get into it but there are always some scenes where I’d think that they could have done better on especially now technology is so advanced, some movies look as if they are in Italy, but really they are in a studio with a green screen, but you would never know by the way the green screen technology has advanced. I've been in the military for 5 years, I've traveled to many different countries and the scenery is so beautiful, that's what I want in my movies, to have that beauty on a green screen. I want to bring beauty, inspiration, love, war and history to my audience.

I want to make a movie that opens peoples minds, a movie that people cant predict what will happen next or the ending. Being a director is not just making a movie to me, its making something that can inspire and change the way that people think and feel about life. It is very amazing to be able to put all of my hard work in to something that I believe in and know that my audience enjoyed the movie I have made and to be able to see their reactions.

Week 1 EOC:Great Customer Experience

My greatest experience as a customer was when I had bought an amplifier and a set of speakers from Best Buys electronic department. I purchased them, had them installed and was happy for about a week, but then the subwoofer speaker blew out. So I went back to the same store to get my speakers checked out, and the replaced it with a brand new speaker and also readjusted the controls on the amplifier, then they sent me on my way. Two weeks went by and the subwoofer blows out again, same product and everything.
                   I was about to give up and get my money back, but when I went into the store for the third time the employee who installed my sound system apologized for the problems I had with my speakers I had purchased and upgraded the amplifier and speakers for free. At first I thought that there was going to be some sort of gimmick before he printed out the receipt that shows the discount and the swap, but even the store manager came out and approved the transaction. While the employee installed the system the manager apologized again for the inconveniences and told me if there is a problem in the future just to come back in and get a full refund. I ended up having to come back again and asked for the manager and told him that my amplifier was not working anymore so he had the electronics employee check it out and it ended up being my car that had the issue, so they took everything out and gave me a refund. I ended up buying a flat screen TV instead but the entire time this issue was happening all the employees who handled my situation stayed calm and extremely helpful, but they also know how to create a great customer relationship and experience.

 "Today’s successful companies have one thing in common: Like Zappos, they are strongly customer-focused and heavily committed to marketing. These companies share a passion for understanding and satisfying customer needs in well-defined target markets. They motivate everyone in the organization to help build lasting customer relationships based on creating value." PAGE 4; Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing