Week 3 EOC: My Demographics

As a person born to millennials generation I do feel that my generation is electronically proficient however, as more technology continues to appear the next generation will be more proficient then us. Our generation is very fluent and comfortable with digital technology. As an internet user myself I have never felt the need for being a part of the social networking though, because I see a lot of negativity coming out of social networking. All of my grandparents were born in the baby boom generation. I also am a frequent user of the World Wide Web, I do find the uses in the internet and I see the benefits in its uses. “The 83 million children of the baby boomers, born between 1977 and 2000. 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging.” Armstrong & Kotler (2011). Marketing: An Introduction, 10^th Ed. Prentice Hall Publishing Page 72 & Page 73  I feel that my generation has been able to grasp all the concepts of technology but I know that the generation above us and passed them will be very proficient with all the technologies of the future. Because of the huge changes in todays world, I have witnessed how my generation has asked the children in the next generation how something works.” 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks.” Armstrong & Kotler (2011). Marketing: An Introduction, 10^th Ed. Prentice Hall Publishing Page 72 & Page 73 My generation makes up quite a bit of the marketing revenue for businesses. But as history has taught all of us life can change at the turn of a dime, so to conclude my work I am looking forward to seeing what the future holds for technology in general. “With a total purchasing power of more than $733 billion, millennials make up a huge and attractive market.One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology.”  Armstrong & Kotler (2011). Marketing: An Introduction, 10^th Ed. Prentice Hall Publishing Page 72 & Page 73