WEEK 4 EOC: Business to Business VS. Consumer Marketing

My perspective of Business to Business VS. Consumer Marketing is that consumer marketing would bring more revenue than business to business. Because without consumers period there would be no marketing, with everyday consumers you can conduct multiple surveys, reviews and more. That will allow you to better manufacture and market your product. I believe business to business marketing would come when your company builds a good public approval first. Consumer’s make up the biggest buyers in a company. "When you start developing your business plan, it's important to identify yourself as either a business to business or business to consumer company. This detail guides your entire proposal, from the type of products you'll offer to your marketing plan. These two types of operations have basic differences and similarities."Read more: Business to Business Vs. Business to Consumer | eHow.com http://www.ehow.com/info_7769133_business-business-vs-business-consumer.html#ixzz2DMkjmpjS The only companies that I can see that need business to business marketing is the ones who specifically make their products for businesses. Such as advertisement companies and production agencies, these companies survive off of businesses.  But there is not allot of business to business companies that I can think of, only those that advertise to people who are starting a small business or already have a business.  For instance the pharmaceutical companies only survive off of consumers. If the pharmaceutical companies made a cure for every disease and virus in the world they would be out of business and have no consumers, but if they make their medicines to slowly cure consumers than they make more profit off the consumers of their products."Business to consumer transactions, also called B2C for short, involve relations directly between a company and the end user of the company's products or services. An end user is a person who buys a product for consumption, not reselling purposes."
Read more: Business to Business Vs. Business to Consumer | eHow.com http://www.ehow.com/info_7769133_business-business-vs-business-consumer.html#ixzz2DMlFV0aT So when it comes to Business to Business VS. Consumer Marketing, personally I believe consumer marketing is highly needed for all of these companies to survive.  Marketing your products to consumers is key to having a healthy company, because through consumers you can better all their needs and yours, consider it as free advice through the very people you are trying to connect with as a business marketer. But don’t get me wrong for I know that marketing to businesses are just as important to your company as well, because without the other businesses you wouldn’t have your product."A business to business, or B2B, deal occurs between two commercial entities. One common B2B transaction is when a company orders goods from a supplier or wholesaler." Read more: Business to Business Vs. Business to Consumer | eHow.com http://www.ehow.com/info_7769133_business-business-vs-business-consumer.html#ixzz2DMle2vPz