Week 6 EOC: Social Networks and Job Hunting

Brand ambassadors play an important role in marketing as do many other marketing jobs. They come up with influential methods to consumers through their own loyalty to a certain brand like (Sony, Microsoft and other brand companies). They are pick specifically through marketers by online networking, and are closely examined by the marketers. It’s just like how some people are always talking about how great Microsoft products are to friends, family and even to strangers. The people who consistently tell how great a company’s products are chosen to be brand ambassadors by marketers were they receive advanced training and experience in the product they love so much. “But these days, thanks to modern technology, armed with little more than a video camera, laptop, and a cell phone, anyone can spread the word about products and brand experiences to thousands, even millions, of other consumers.” Marketing at work 5.1 Brand Ambassadors: Employing Real Customers to get out the Word on Chapter 5     Understanding Consumer and Business Buyer Behavior.  (Page 15 of 59 — printed page 143)                  The consumers who get training are armed with the knowledge of being a brand ambassador. The marketers target colleges for potential brand ambassadors do to the constant follow of future consumers. Facebook as made it that much greater to get the word of a brand out to the general populace. They also check on Facebook for brand ambassadors, they analyze their pages on items they write about and determine whether or not to approach that consumer for training.  “Brand ambassador programs leverage the power of peer-to-peer communication. Consumers hear about products and brand experiences from others just like themselves—people they trust—rather than from commercial marketing sources.” Marketing at work 5.1 Brand Ambassadors: Employing Real Customers to get out the Word on Chapter 5     Understanding Consumer and Business Buyer Behavior.  (Page 15 of 59 — printed page 143)