FINAL PROJECT: Objectives

Our company objective for the product produced is for everyone to experience greatness at its best. We want our consumers to be happy with their purchase without that feeling of regret. After our product is distributed around the United States, we want to expand our marketing throughout the world first starting with Italy then expanding to mostly European countries."At the corporate level, the company starts the strategic planning process by defining its overall purpose and mission. This mission is then turned into detailed supporting objectives that guide the whole company." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT 2 Page 39 Finally after all the long days of promoting and sponsoring for our product we will introduce flavors to our consumers. That will allow an even greater expansion of our product with more opportunities of marketing and promoting Smooth RainDrop Vodka. We hope to catch the attention of every consumer of alcoholic beverages and putting that option in their minds, that there is a better vodka. "Overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living. Marketing strategies and programs must be developed to support these marketing objectives."Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT 2 Page 43