FINAL PROJECT: Product

Why Choose Smooth RainDrop Vodka?


     Our Product is made from the top quality grapes in the world, specifically picked by our vineyards in Naples, Italy. The usage of our fine grapes adds a rare quality to the vodka experience. Most vodka is made from natural sources of fermentable starches and sugars. Our product uses vapor-distillation which preserves the freshness and extracts more flavors, giving you that smooth taste you love so much. The cold storage process and cold maceration gives us the technique to further preserve the great taste of Smooth RainDrop Vodka. We distill our vodka six times then our top quality grapes are then blended with our vodka and distilled an additional four times which creates a very smooth texture. "At many companies, new-product development is a cautious, step-by-step affair that might take a year or two to unfold." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT 8 Page 243 The Fermentation process lasts three weeks that will ensure our best possible flavor that gives you that amazingly smooth texture.  Unlike other vodkas, it doesn’t contain any added sugar, our all natural product is made pure specifically for our customers.
                  Smooth RainDrop Vodka is bottle in a dark blue bottle with a teal color rain drop. Our product is very good and blends extremely well with other drinks. As you see on the picture to the left, our process and determination to Smooth RainDrop Vodka is a very careful, calculated and experimental process. Through our specialized method of distillation people will really be able to appreciate the quality of our product.
"The nimble innovator implements major new services in less time than it takes competitors to refine and approve an initial idea." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT 8 Page 243

 

"Vapor-distilled"