FINAL PROJECT: Distribution

The distribution of Smooth RainDrop Vodka is as follows. The vineyards in Naples, Italy produce the distillation and blend which are then bottled by our bottling company in Venice. Who specialize in glass manufacturing and product labeling. After the product is bottled the bottles are carefully loaded in secure and highly stable crates, were they are taken to the champagne docking harbor. Then after they are securely fastened in shipping containers so they don’t get damaged, the product is transported to the Miami docking harbor and inspected once more."Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away. Instead, they develop a planned market rollout over time." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  CHPT 8 Page 252 There at the harbor the crates are divided and distributed to our five distribution warehouses. Through our warehouses the vodka is then separated and shipped through commercial trucking to various liquor stores, night clubs and bars. After all that traveling and hard work Smooth RainDrop Vodka is then sold, opened, poured and enjoyed by our consumers around the United States. And that my friends is how our extremely great quality vodka finds its way into your home and in to your life. "Some companies, however, may quickly introduce new models into the full national market. Companies with international distribution systems may introduce new products through swift global rollouts." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  CHPT 8 Page 252