FINAL PROJECT: Implementation, Evaluation, Control

Our hard workers at Smooth Vodka Company will implement every aspect of the consumers needs. As well as every tool and connection we have with our partners in bottling and manufacturing to keep that same quality and outlook on our product. Our company will stay in constant evaluation of our product and make changes were they are needed to provide great customer service."Customers see themselves as buying value or solutions to their problems. And customers are interested in more than just the price; they are interested in the total costs of obtaining, using, and disposing of a product."Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  CHPT 2 Page 54."   Our company will have control of all feedback from our consumers and help keep their wants and demands in mind. During these phases of customer and product evaluation we will also launch new flavors and provide great mixing tips; so our consumers dont have to be lost with what blends and tastes good with our product. "Market planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. A detailed marketing plan is needed for each business, product, or brand.""Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  CHPT 2 Page 54."