FINAL PROJECT: Promotion

The number one promotion of my product would be through TV commercials, radio advertisements and social media. As a secondary way of promotion I would have flyers given out to people at the major night clubs in that city and also through direct mail to enhance the promotion of my product. I also would have brand ambassadors advertise to the college population and tell them the top places to purchase my vodka.  I would have some of the night clubs promote my vodka through the first drink is free if they choose my vodka. "Sales promotion includes a wide variety of promotion tools designed to stimulate earlier or stronger market response. Short-term incentives to encourage the purchase or sale of a product or service."Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  CHPT 13 Page 431."   With the mix or blend of their choose, so it gives them a chance to at least sample and judge my product for themselves. Through that type of promotion it puts the thought of a good quality vodka at decent prices for the person who just wants to have a good time with a great product. I will also have discounts at some markets as well as coupons available for the first month that the product is out in stores. "The company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering"Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT 1 Page 31.For social media our company will sponsor "Lil Wayne's" next up and coming music tour and sign a contract for six months if he mentions to his fans and viewers about Smooth RainDrop Vodka. We say six months because we want "Lil Wayne" not to feel trapped or under pressure, because we want to keep a positive relationship with him for future endeavors "Today, in the average consumer packaged-goods company, sales promotion accounts for 74 percent of all marketing expenditures. Several factors have contributed to the rapid growth of sales promotion, particularly in consumer markets." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  CHPT 13 Page 431."