FINAL PROJECT: Target Marketing Strategy

My target marketing strategy for age group is 21-28 years of age. The reasons behind those ages are due to the fact that those ages are the majority group that goes to clubs and college. My product Smooth RainDrop Vodka is affordable for my customers. "Today’s marketing is all about creating customer value and building profitable customer relationships. It starts with understanding consumer needs and wants, deciding which target markets the organization can serve best"Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT Preface Page xxii I want all my customers to be able to enjoy my product without the thought of my product breaking the bank. When people go to the store to purchase my vodka I want my product to be one of their options. "Outlines the broad marketing logic by which the business unit hopes to create customer value and relationships and the specifics of target markets, positioning, and marketing expenditure levels.""Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing Table 2.2 Contents of a Marketing Plan Page 55." I can relate to people who just want to go to the store and get a liquor that is quick to grab, not too much to purchase and can blend well with any other drink. Most consumers in that age group drink mixed alcoholic beverages, were as the older consumers focus on scotch and bourbon.  My targeted group for marketing to will have a variety of people trying it or sampling it and sometimes even telling the people they know about my product in positive terms. "In positioning its product, the company first identifies possible customer value differences that provide competitive advantages upon which to build the position. The company can offer greater customer value either by charging lower prices than competitors, or by offering more benefits to justify higher prices." "Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  Page 52."

FINAL PROJECT: Situation or SWOT Analysis

Our S.W.O.T Analysis for our product is Strengths; our strengths for our production of Vodka is the fact that we have a close relationship to our bottlers and our vineyards in Naples, Italy. Our Product Weaknesses are the delay of some of the cargo ships when ready to be shipped to our docking yard. This can create some issues with our consumers who like the product but in some instances can be scarce to find in stores. Our products external opportunities are the number of entertainment icons and sports industries we can promote our product to over time and recognition of our product. "The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats. Marketing analysis provides inputs to each of the other marketing management functions." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  CHPT 2 Page 55."The threat of our product is the competition that arises in the midst of promoting our product to the consumers. Also getting celebrities and being able to sponsor so we can get our product shown to the general public. Over all reviewing our pros and cons we definitely out weighing the bad with Smooth RainDrop Vodka.  Our company is very confident that this up and coming product will intrigue the minds of our consumers and the product will literally promote itself. We have taken all precautions to not just think it will do great but know that it will be a big hit in delighting people. "The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing  CHPT 2 Page 55."

FINAL PROJECT: Objectives

Our company objective for the product produced is for everyone to experience greatness at its best. We want our consumers to be happy with their purchase without that feeling of regret. After our product is distributed around the United States, we want to expand our marketing throughout the world first starting with Italy then expanding to mostly European countries."At the corporate level, the company starts the strategic planning process by defining its overall purpose and mission. This mission is then turned into detailed supporting objectives that guide the whole company." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT 2 Page 39 Finally after all the long days of promoting and sponsoring for our product we will introduce flavors to our consumers. That will allow an even greater expansion of our product with more opportunities of marketing and promoting Smooth RainDrop Vodka. We hope to catch the attention of every consumer of alcoholic beverages and putting that option in their minds, that there is a better vodka. "Overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living. Marketing strategies and programs must be developed to support these marketing objectives."Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT 2 Page 43

   

 

 

 

FINAL PROJECT: Business Mission Statement

Our Mission at Smooth Vodka Company is to give our customers the best quality vodka of their choice. We want our customers to really feel they made a long lasting relationship with our vodka company. We want our consumers to feel that we took the time and effort to get to know what they want out of a great beverage. We want our consumers to have a great experience with our vodka. But Smooth Vodka Company doesn’t want to just make great experiences; we want to help all our consumers make lasting memories with the ones they know and love. What matters to our company most are the consumers who want to just be stress free and in a place they feel comfortable in, and with Smooth RainDrop Vodka we get you through your ups and downs. We don’t need you to rely on us we want you to trust in us.
“State Your Business; Too Many Mission Statements Are Loaded with Fatheaded Jargon. Play It Straight,” “A Good Mission Statement Can Lead a Business,” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT References Page R2
 I know other vodkas made you ask whether or not to believe their vodka had the best quality, but I’m here to tell you that you won’t have to question the quality of our Smooth Rain Drop Vodka because we refuse to let you down on real quality vodka. So stop questioning and start believing because we are here to ease your worries and make you realize there truly are better things in life then settling for less. We know and understand the needs of our consumers; you want something smooth, blends well with other drinks and no hassles to deal with when it comes to quality. Please make our workers here at Smooth Vodka Company your first choice and your only choice. Experience the real power of greatness with Smooth RainDrop Vodka. Please drink and party responsibly. Always remember the sky is the limit."Guided by the company’s mission statement and objectives, management now must plan its business portfolio—the collection of businesses and products that make up the company." Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing CHPT 2 Page 42

FINAL PROJECT: Pitch

My new product for vodka is “Smooth Rain Drop Vodka, It is distilled three times through vapor distilled water. My branding would be aimed at night clubs and the entertainment industry. The bottle would be dark blue with a futuristic rain drop sign on the label. My product would also be 80 proof alcohol, and can also be mixed very well with fruit flavors.  My product is very smooth and not a harsh alcoholic beverage. The hardest part of marketing this product is the fact that there are so many different types of vodka and people usually are skeptic to try new up and coming products. 

                  I believe the best way to market this product is through brand ambassadors as well as celebrity icons. Because they are the most influential to the general public. A lot of people are what I call “see’rs and doers” if they see that someone they know or someone they idolize doing it then its ok for them. Of course ads and commercials would help get the word of this product out to the public. I would also target Facebook for brand ambassadors, because technology is truly the only way to get the product viewed nowadays.

                   My pitch for smooth rain drop vodka would be: "Imagine yourself floating calmly in the clouds, others believe that'll never happen; But not you because with smooth rain drop vodka your already floating to your destination. Smooth rain drop vodka is vapor distilled and blended  with the finest grapes on earth the clouds. Just remember the sky is the limit." I pictured in my mind what alcohol is used for socially and most people just want to fly away somewhere nice and forget all their worries. So I came up with the pitch to train consumers’ minds onto their own paradise in the sky.

Week 6 EOC: Social Networks and Job Hunting

Brand ambassadors play an important role in marketing as do many other marketing jobs. They come up with influential methods to consumers through their own loyalty to a certain brand like (Sony, Microsoft and other brand companies). They are pick specifically through marketers by online networking, and are closely examined by the marketers. It’s just like how some people are always talking about how great Microsoft products are to friends, family and even to strangers. The people who consistently tell how great a company’s products are chosen to be brand ambassadors by marketers were they receive advanced training and experience in the product they love so much. “But these days, thanks to modern technology, armed with little more than a video camera, laptop, and a cell phone, anyone can spread the word about products and brand experiences to thousands, even millions, of other consumers.” Marketing at work 5.1 Brand Ambassadors: Employing Real Customers to get out the Word on Chapter 5     Understanding Consumer and Business Buyer Behavior.  (Page 15 of 59 — printed page 143)                  The consumers who get training are armed with the knowledge of being a brand ambassador. The marketers target colleges for potential brand ambassadors do to the constant follow of future consumers. Facebook as made it that much greater to get the word of a brand out to the general populace. They also check on Facebook for brand ambassadors, they analyze their pages on items they write about and determine whether or not to approach that consumer for training.  “Brand ambassador programs leverage the power of peer-to-peer communication. Consumers hear about products and brand experiences from others just like themselves—people they trust—rather than from commercial marketing sources.” Marketing at work 5.1 Brand Ambassadors: Employing Real Customers to get out the Word on Chapter 5     Understanding Consumer and Business Buyer Behavior.  (Page 15 of 59 — printed page 143)

EOC WEEK 5: Me Times 3

The way this hat with second infantry division defines me, is the fact that I had some of my worst and some of my best moments while serving with that unit in the active army. This hat allows people to know that I am a veteran of the U.S Army, and what one of the units I served with while in the military. I bought this hat because I still have a lot of friends that still serve under this unit and the ones who have died in this unit. In my own little way it’s me showing them I have not forgotten them and the things they have accomplished. Even when I was younger I use to take my moms’ camera and make little home movies with it, to this day I have admired the artistry of motion pictures. I aspire to be a great director one day and hopefully inspire those who have the same dream to pursue their goals. When people see me walking around with my camera they usually approach me and ask if I’m filming anything for a video. I wish I could say yes but I haven’t been able to approach that goal yet, but I haven’t stop chasing my goals yet. I wear my dad’s dog tags all the time because before I was born he served in the army too. Sometimes people ask me if they are mine but I let them know they are my dad’s. My dad didn’t die in the military but I never had the chance to meet him because he died in a car accident when I was three years old. So in my own way I’m trying to let him know that his son will always try to be great, so I can get my family out of the situation there in and place them in happier times.